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Volkswagen – The Dark Side / Greenpeace

A very sexy campaign that looks as glossy as the car manufacturer’s own ad. Published by Greenpeace, it is a kind of follow up to Volkswagen’s own campaign emphasizing on the stark contrast between VW’s corporate image and what they are actually doing in terms of CO2 emission, fuel efficiency and general eco friendliness.

Really worth having a look: the videos (especially part II), the facts and the viral part of the campaign (a kind of game). You might also want to join the rebellion and get some jedi training.

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